Welcome to the blog of Animation and Interaction at the University of Iowa (AIUI for short)! Many of you newcomers may be wondering what we’re all about. Click the tag below for answers to some of the questions you may have.

What does animation and interaction cover, exactly?

In short, anything animated (whether 2D, 3D, stop-motion, hand-drawn) or interactive (be they games, websites, what-have-you). The world is increasingly moving from static to animated, from linear to nonlinear, and from passive to interactive. We are dedicated to learning the principles and the technologies driving these changes.

I heard there’s a special group project you’re doing. What is this?

There are two parts to this project: a video game, and an animated cinematic sequence tied to the game. This is a semester-long, interdisciplinary project. Look for more details coming soon!

Are you serious?

Yes, we are. And it’s going to be a lot of work. So strap in if you think you’ve got what it takes!

Oh, work. I though it would be fun.

Just because it will take a lot of effort doesn’t mean it won’t be fun. If you really want to work in the video game industry, the animation industry, or anything similar, this is the kind of experience you need if you want to stand out. If you are chosen to be a part of the team, it will be an invaluable experience. Scan down a few questions if you want details on what you can get out of the project.

Wait… You said “if you are chosen…” Does that mean I might not get accepted into AIUI?

Membership in the AIUI organization is open to anybody and everybody. It is only for the special project that a selection committee exists.

Oh, so I have to be, like, a professional to get in on the project?

No, of course not. We are a student organization, and the whole purpose of the project is to learn and gain experience. However, you will need some experience/knowledge in the role that you apply for, since others will be depending on you during the development process. And you’ve got to have passion!

Let’s get back to what I get out of this project. What do I get, exactly?

To make this explanation easy, I’m going to assume everyone wants to get into the video game industry, although the same principles apply toward any specialized industry. There’s a few things that you need. First and foremost, you need a degree of some sort. You could get a specialized game degree at an academy like Full Sail or VFS, but believe it or not, companies tend to show preference toward people with liberal arts degrees (they say we’re more well-rounded)–assuming similar skills, portfolios, and passion. Liberal arts degrees typically don’t offer a whole lot in the way of video game skills acquisition or portfolio building, however. That is where a project like this comes in. You will be able to apply the skills you’ve learned in class toward developing a video game, and pick up other unique skills along the way. And of course, you’ll be building up your portfolio while doing so. Another important aspect is research: on new technologies, new techniques, prospective employers, etc. We’ll be doing this as a group and individually, sharing what we learn or already know.

What if I’m not part of the project? Why should I join AIUI?

As an AIUI member, you will still reap the benefits associated with regular meetings, special events, learning sessions, and trips to conferences. There are occasional interviews that will be posted, information sessions with industry insiders, and a general sharing of knowledge and interest in what excites you. Don’t underestimate the power of networking–with other students, with guest speakers… And showing that you’re an active member in an organization like this is always a plus on a resume.

So how do I join?

We’ll begin official registration for the semester at our first meeting, which is at 2:00pm on Friday, August 26, in Room 1610C at the Studio Arts Building (the 3D Design area). In the meantime, feel free to join our Facebook group. If you have any questions, go ahead and leave a comment or email


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